For Consumer Brands (CPG)
Retail, distributor, ecommerce, and trade data for brands whose sales history is spread across every channel they sell in.
Trade, Promotion & Distributors
- Trade, Promotion & DistributorsAI trade promotion planning needs three feeds to agreePromotion ROI is an identity problem before it is an analysis problem. The plan, the shipments and the POS have to describe the same promotion first.·8 min read
- Trade, Promotion & DistributorsTrade spend management software: what to look forFollow one promotion from the plan to the deduction on the remittance. Whichever tool closes that loop is the one worth buying.·6 min read
- Trade, Promotion & DistributorsVendor scorecard software: what to look forA scorecard is only as good as the fill rate underneath it, and fill rate is a definition before it is a number.·6 min read