For Consumer Brands (CPG)
Retail, distributor, ecommerce, and trade data for brands whose sales history is spread across every channel they sell in.
Demand Planning & Inventory
- Demand Planning & InventoryAI inventory planning: what works and what breaksClaude and ChatGPT can read a warehouse export and explain a reorder formula. Neither can hold the four files where your real stock position lives.·6 min read
- Demand Planning & InventoryCPG demand planning starts with the sales historyEvery forecast is a statement about the past. Most of the error in a CPG forecast is inherited from a history assembled by hand each cycle.·5 min read
- Demand Planning & InventoryDemand forecasting automation for ecommerce brandsAutomation can assemble and maintain the sales history a forecast runs on. It cannot tell you what a launch with no comparable past will sell.·7 min read
- Demand Planning & InventoryDemand forecasting mistakes that a better model will not fixThe total landed close and the SKUs underneath it were wrong in both directions. Most of the named errors turn out to be one error, inherited from the history the forecast was measured against.·8 min read
- Demand Planning & InventoryInventory planning automation: what to automate firstTeams try to automate the reorder decision and stall. The automatable part is the assembly that happens before anyone decides anything.·5 min read