For Consumer Brands (CPG)
Retail, distributor, ecommerce, and trade data for brands whose sales history is spread across every channel they sell in.
Retail, POS & Syndicated Data
Trade, Promotion & Distributors
- Trade, Promotion & DistributorsAI trade promotion planning needs three feeds to agreePromotion ROI is an identity problem before it is an analysis problem. The plan, the shipments and the POS have to describe the same promotion first.·8 min read
- Trade, Promotion & DistributorsTrade spend management software: what to look forFollow one promotion from the plan to the deduction on the remittance. Whichever tool closes that loop is the one worth buying.·6 min read
- Trade, Promotion & DistributorsVendor scorecard software: what to look forA scorecard is only as good as the fill rate underneath it, and fill rate is a definition before it is a number.·6 min read
Demand Planning & Inventory
- Demand Planning & InventoryAI inventory planning: what works and what breaksClaude and ChatGPT can read a warehouse export and explain a reorder formula. Neither can hold the four files where your real stock position lives.·6 min read
- Demand Planning & InventoryCPG demand planning starts with the sales historyEvery forecast is a statement about the past. Most of the error in a CPG forecast is inherited from a history assembled by hand each cycle.·5 min read
- Demand Planning & InventoryDemand forecasting automation for ecommerce brandsAutomation can assemble and maintain the sales history a forecast runs on. It cannot tell you what a launch with no comparable past will sell.·7 min read
- Demand Planning & InventoryDemand forecasting mistakes that a better model will not fixThe total landed close and the SKUs underneath it were wrong in both directions. Most of the named errors turn out to be one error, inherited from the history the forecast was measured against.·8 min read
- Demand Planning & InventoryInventory planning automation: what to automate firstTeams try to automate the reorder decision and stall. The automatable part is the assembly that happens before anyone decides anything.·5 min read
Marketing, DTC & Ecommerce
Channel Profitability & Finance
- Channel Profitability & FinancePrice pack architecture software: what to look forThe decision is which pack sizes sell at which price in which channel. Most of the work is making one pack comparable to another.·6 min read
- Channel Profitability & FinanceSKU-level margin analysis across channelsOne product has a different margin in every channel it sells through, and most of the difference is in costs nobody has attached to it yet.·5 min read